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My job is to help people gain insight into their digital communications. I love to work with people, and I think it's important to help my clients learn the skills they need to own their own analytics.

I specialise in providing training and consultancy to digital teams to help them expand their analytics capability.

Services I provide

I've done a lot of different types of work as an analyst, here are some of the types I'm good at:

  • Analyst Coaching
  • Campaign Evaluation
  • A/B/n testing
  • Email Marketing Analysis
  • Conversion Optimisation
  • KPI reporting

Tools I've used

I have plenty of experience working with industry standard web analytics software, and I've spent extensive time using:

  • Google Analytics
  • Adobe's Omniture SiteCatalyst
  • Adobe's Omniture Discover
  • Experian's Hitwise
  • Cognesia's Intellitracker